榮觀房產網1. 求房地產英文翻譯
房地產市場營銷就是指房地產開發經營企業開展的創造性地適應動態變化著的房地產市場的活動，以及由這些活動綜合形成的房地產商品、服務和信息從房地產開發經營者流向房地產購買者的管理過程。
而營銷手段則是開展綜合性的經營活動即整體營銷，要求企業既進行外部市場營銷，又進行內部市場營銷。在外部營銷上應盡量把產品策略、定價策略、銷售渠道策略、促銷策略等四大要素在時間與空間上協調一致，實現最佳的營銷組合，以達到綜合最優的效果。
同時企業內部其他部門均應在增進企業整體利益的前提下積極配合營銷部門爭取顧客，很好的服務于顧客，強化全局營銷意識，提高全員營銷水平，以實現整體營銷。 中國的房地產營銷策劃理論與實踐尚處于啟蒙、摸索階段，科學有效的營銷策劃理論體系尚未在房地產業內形成。
房地產產品不同于一般的消費品，其物業的不可移動性、價值的高額性、生產周期的長期性、消費需求的層次性和多樣性，無不影響著銷售的成功可能性。由此可見，深入研究房地產營銷手段并提出創新對房地產市場未來的發展起著至關重要的意義。
Real estate marketing is that real estate development and management of enterprises to develop a creative way to dynamic changes in the real estate market activities, and from these activities form the integrated real estate goods, services and information from operators of real estate development flows to the purchase of real estate The management process. And marketing tool is integrated in the operating activities of the overall marketing and business requirements of both external marketing and internal marketing. In the external marketing should be the product strategy, pricing strategy, sales channel strategy, marketing strategy, and so the four elements in time and space on the coordinated to achieve the best marketing mix, to achieve optimal results integrated. At the same time enterprises in other sectors should enhance the overall interests of enterprises under the premise of actively cooperate with the marketing department for customers, good customer service to strengthen the overall marketing awareness, raise the level of full marketing, in order to achieve overall marketing. China's real estate marketing planning theory and practice is still in the Enlightenment, groping stage, the scientific theory of effective marketing planning system has not been formed in the real estate industry. Real estate is different from ordinary consumer goods products, the immovable property, the high value of the production cycle of long-term, the level of consumer demand and diversity, all impact on the sales success of the possibility. Clearly, in-depth study of real estate marketing and innovative means for the future development of the real estate market plays a vital significance.。
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